Thinking with the end in mind. Experience scripting is one of our favorite places to begin a hospitality and entertainment project. What will the guest see when they walk into the hotel? What will he or she feel when their roller coaster ride comes to an end? How will the space they are visiting evoke a wonderful memory down the road to keep them coming back for more? The senses play an important role in how we collaborate on the design of a value driven project. This includes the value the guest feels, as well as the long-term value of a project for the owner. We get that. Completely. Whether it is the $200M Hyatt Regency in Orlando, the Hard Rock Cafe Restaurant and Retail locations throughout the Southeast, or the Hard Rock Hotel in Orlando, we know luxury and leisure hospitality. Design from scratch, expansion or a restoration? We’re all in.